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Santander to scrap Abbey for Intermediaries brand next Wednesday

Santander will scrap Abbey for Intermediaries as a brand next Wednesday to bring all its intermediary product brands together under the new umbrella name of Santander for Intermediaries.

Santander for Intermediaries

However while Abbey for Intermediaries will be no more, the Abbey brand will continue to be used with its mortgage range. Santander says this ”reflects its strong heritage in the intermediary mortgage market”.

Santander says the move is a sign of it looking to work even more closely with intermediaries and Santander for Intermediaries will become Santander’s core intermediary brand.

It will offer Abbey mortgages, Cater Allen Private Bank banking and cash management products, and Santander general insurance, as well as the recently launched intermediary referral platform for Santander current accounts. 

Santander for Intermediaries managing director Miguel Sard says: ”Santander has been a consistent supporter of the intermediary market and by bringing all our intermediary product brands together under Santander for Intermediaries, we believe we can work even more closely with our intermediary partners to write quality business and meet customers’ needs.”

 

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  • Joe Burridge 12th July 2013 at 11:01 am

    They carried on lending ‘A Mortgage Adviser’ when everyone else had shut up shop. Took over 50% of my business in 2010 which I just couldn’t place elsewhere.

  • Bobby 12th July 2013 at 7:19 am

    Is this the same lender that ” helped brokers when they were on their knees ” by contacting their clients 6 months before their Abbey rate ended, waived penalties and arranged a new rate specifically to make sure the broker had no chance of rebroking the business and the same lender what dual priced through their branches ? Oh, thanks so much for the ” support ” Abbey !

  • James 11th July 2013 at 8:04 pm

    A Mortgage Adviser | 11 Jul 2013 12:37 pm

    Helping yourself doesn’t seem to have helped you to spell!

    They were the only lender never to dip out of the intermediary market and support us. They always give us exclusives and dual price in our favour.

    Without lenders, there wouldn’t be a mortgage market and you wouldn’t have a job to be independent.

    As far as processing and underwriting if you call before sending business in and correctly package cases you will have no problems.

  • A Mortgage Adviser 11th July 2013 at 12:37 pm

    please someone tell me exactly what Abbey did to help brokers when “they were on their knees”

    really am intereste dto know what you lot consider to be support.

    Only person that helped me in 2006/credit crunch era was myself & my knowledge of lending criteria.

    stop kissing their arses, they dont care about you lot anyway.

    Stay independent.

  • James Lindon-Travers 10th July 2013 at 9:46 pm

    Interesting comments, as expected. I never cease to be amazed that Strategy still allow contributors to remain anonymous when they write such twaddle which does little more than polarise brokers and lenders. For me, Santander for Intermediaries is not before time and I warmly welcome the change. AFI supported brokers when the market was on its knees and we should not forget that. Brokers should return the compliment by submitting correctly packaged business first time and those who want to muddy the waters with crass and ill-thought comments should consider a career change.

  • Chris bramham 10th July 2013 at 3:58 pm

    First of all this is no surprise, why wouldn’t you do this.? The brand has been built for sometime now so it isn’t rocket science! Secondly if the cases are packaged correctly there should be no issues. It’s easy to level critique but we have tone accountable as advisers and professional to get it right! If you know the criteria and package it correctly I don’t see what the problem is! Good luck to all at Santander as far as I am concerned its a good brand and a good business

  • Tom Cleary 10th July 2013 at 11:39 am

    Makes perfect sense. Everytime I quote Abbey to a client, they say “you mean Santander”?? We will continue to support them as they have supported us through the last six years. And before you all accuse me of being an Abbey BDM, I am a broker that remembers how Abbey kept us alive during the credit crunch…

  • Daniel Meadows 10th July 2013 at 11:12 am

    Abbey have always supported the intermediary market (us), I find their processing and support A1. Brokers need to look at the quality of business submissions before passing the blame to lenders. Cases get caught up with the underwriters if they have concerns with the case. Maybe the cases that are causing you to bang your head on a brick wall should be with a specialist lender as opposed to looking at best rate or a free valuation?

  • Daniel Meadows 10th July 2013 at 11:11 am

    Abbey have always supported the intermediary market (us), I find their processing and support A1. Brokers need to look at the quality of business submissions before passing the blame to lenders. Cases get caught up with the underwriters if they have concerns with the case. Maybe the cases that are causing you to bang your head on a brick wall should be with a specialist lender as opposed to looking at best rate or a free valuation?

  • Fran 10th July 2013 at 10:42 am

    Good move – still using the abbey mortgage brand in our channel but use the Santander name to help bring other products to brokers – sure they will still do most business with intermediaries as they have always done

  • James 10th July 2013 at 10:42 am

    The name disappears but the irritating company still remains. There isn’t an adviser still practising that used Abbey in the past and ended up banging their heads on a brick wall to lessen the pain.

  • George 10th July 2013 at 10:15 am

    They can call it what they want. Until they replace the idiotic underwriters, and their inconsistent decision making, then they will get no more of my business, whether they are Santander, Abbey or whoever

  • jonathan Burridge 10th July 2013 at 10:13 am

    So, whats in a name? Been waiting for several years for Barclays to ditch Woolwich brand too.

    Perhaps their time might be better spent looking at their service and underwriting rather than their name….