West One Loans appoints national BDM

West One Loans, the privately funded bridging lender has appointed Manish Babla as national business development manager.

Babla will be responsible for developing new broker relationships across the UK and will also be spearheading West One’s national sales initiatives, developing existing business and introducing new products to market.

Babla joins West One Loans from London based Price Anderson where he managed relationships with their high net worth client base for ten years.

Duncan Kreeger, chairman of West One Loans, says: “This is going to be a very exciting year for us as West One Loans gears up for significant expansion throughout 2011.  Recruiting staff of a high calibre is essential to those plans and Manish brings with him a wealth of experience which will be a great asset to our business growth ambitions.  

’His sales experience and personable style will be key to driving our national expansion programme and we are really looking forward to working with him.”