The role has been newly created and will focus on sourcing fresh business and expanding the companies’ client bases, as well as establishing strategies for business development.
Grimes reached the final of BBC One’s The Apprentice in 2007 and since then has worked as investment sales director at developer Dandara and as a sales and business development consultant for various firms.
She says: “I am thrilled to have joined the team at Spicerhaart Land & New Homes and Corporate Sales.
“I am looking forward to drawing on my background in both property and business consultancy to contribute to the ongoing, successful development of the companies.”
Peter Krelle, managing director at Spicerhaart Land & New Homes, says: “We are delighted to have Kristina on board and have no doubt that she will be a major asset to the team, helping to expand Spicerhaart Land & New Homes and Corporate Sales’ client bases and taking the companies from strength to strength.”