Stonebridge Business Partners can now access the full range of PruProtect products including its market leading Serious Illness Cover plan.
While traditional critical illness policies cover an average of 34 conditions, the PruProtect plan covers up to 161 serious illnesses and partial disabilities.
The protection range also includes a more affordable Private Medical Insurance product, and if clients chose to link this to a new Serious Illness Cover plan they can save up to 25% on the PMI premium.
Richard Adams, managing director at Stonebridge Group, says: “PruProtect not only has some high quality and unique products available but thanks to our close relationship advisers also have access to dedicated business development support to work alongside our sales management team.
“We believe this new alliance offers a real sales opportunity to address clients’ protection needs, particularly with Private Medical Insurance, which is a product most clients aspire to. This is an area of the market advisers should be looking to maximise in order to grow their business.”
Justin Taurog, director of marketing and distribution at PruProtect, says: “We are excited about Stonebridge joining us on this journey to help close the protection gap by providing customers with more relevant and appropriate products.”