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LV= launches protection helpbook

Insurance, investment and retirement group LV=, is launching the LV= Little Book of Protection.

Available free to advisers it is a compact publication designed as a handy reference point and protection sales tool to use with clients.

The little book demonstrates the need for protection by highlighting lifestyle facts to help people consider what protection they have place.

For example if you have been off work sick for six months you have an 80% chance of being off for five years, and the average cost of raising a child from birth to the age of 21 is over £210,000.

The book also features straightforward information on which protection products could be most suitable for people’s circumstances.

The LV= Little Book of Protection is designed to help enable advisers to highlight the need for protection, help combat common hesitations, summarise important financial facts and outline different types of protection and what they’re designed to cover.

Mark Jones, head of protection at LV=, says: “Many people find it difficult to look beyond their short term money pressures and leave themselves and their families under-protected should they fall ill or lose their job.

“Advisers have found this type of book a valuable tool in the past when speaking to their clients about protection. We want to help advisers as much as we can when discussing protection with clients and the aim of this book is to help combat some of the common hesitations people may have.”

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