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Bridgewater launches first sales aid for advisers

Bridgewater Equity Release has today launched a technical sales aid designed to help advisers and their clients better understand the issues involved in transferring property ownership.

Named Legal Title and Beneficial Interest, it is the first of a new monthly series of sales aids aimed at supporting advisers in the equity release market.

Advisers can access a copy of the aid by visiting the Bridgewater website.

Peter Welch, head of sales and distribution at Bridgewater, says: “Bridgewater is committed throughout 2011 and beyond to producing a range of tools for advisers to use in order to help them provide information to clients on a variety of home reversion and equity release-related issues. 

“This particular aid has been designed to tackle the questions that are often raised around why Bridgewater splits legal title and beneficial interest when setting up a home reversion plan. 

“Because some equity release customers don’t understand the legal basis behind our plan many of them choose a lifetime mortgage when a home reversion may have better suited their needs.

“We hope that advisers will find this sales aid particularly useful when discussing home reversions, but also other equity release solutions, with both clients and their families.”



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