LeadPoint reports record quarter

Lead generation firm LeadPoint says Q1of 2010 has been its best on record.

Comparing Q4 2009 and Q1 2010, overall lead volume increased by 29% with a 16% increase in the number of lead buyers purchasing leads.

This growth was driven by life insurance and debt management verticals which grew 54% and 73% respectively.

Despite the continuing problems in the mortgage market, there was still an overall 8% increase in mortgage lead volumes. There was also growth in smaller and newer lead products most notably a 116% increase in equity release lead volumes.

LeadPoint currently trades over 15 lead products including mortgages, loans, private medical Insurance, debt management & IVA, life insurance, ASU and home insurance leads.

Justin Rees, director of marketing and partnerships at Leadpoint UK, says: “We are delighted to report such a strong start to the year. Our growth has been fuelled by both new customers coming to the platform and a high percentage of existing customers increasing their spend with us.

“Over the coming 6 months we have some exciting developments including new products, new solutions for lead buyers and sellers as well as some new technology to help improve lead quality.

“We have ambitious growth plans to be the number one destination for lead buyers in the UK and our start to 2010 has put us on course to achieve this.”