Users of the forum will now be able to access a range of marketing materials provided by The Online Marketing Department.
Derek McGuire, director of Marketing Innovation Forum, says: “Marketing is firmly on the radar of firms across the financial services industry at present, something which has been evident in the activity on our site since we launched.
“The combination of Marketing Innovation Forum and The Online Marketing Department provides a broader and more comprehensive service which can only be good news for the users of both sites.”
Donna Eley, account manager at The Online Marketing Department, says: “We are delighted to partner with Marketing Innovation Forum, which has enjoyed a high profile launch to the market in recent weeks.
“Our services are complementary and we look forward to working together to meet the needs of our respective users as they tackle the challenges of the ever changing market conditions.”