Sophie Hall, former director of business development at Intelliflo, has joined Avelo as its head of intermediary.
She replaces Andy Watts, former intermediary sales director at Avelo, who left at the end of March.
Simon Badley, commercial director of Avelo, says: “We wish Andy well in the future and thank him for his contribution to the business over a period which has seen great development and growth.
“Hall has joined Avelo as head of intermediary, a role that will see her lead the intermediary sales and account management team, with particular focus on Adviser Office, Avelo Web Solutions and Officeweb.”
Hall left Intelliflo at the beginning of March. Wenda Field, director of client transition at the firm, will take on her responsibilities.
Prior to joining Intelliflo, Hall was director of network operations at Home of Choice.