Leadbay to begin trial of life cover leads

Leadbay will begin a trial run of life assurance leads tomorrow with the expectation of a full roll out of the service in the next six weeks.

The initial trial is with a small number of mortgage brokers to ensure the leads provided are of a sufficiently high quality.

Leads will be available for single or joint life cover and for term assurance and whole of life assurance.

A spokeswoman for Leadbay says: “This will help mortgage brokers to diversify and bring another much needed source of income from a provider where they know they can get high quality leads.”