Paaleads.com is offering half-price mortgage leads until the end of February across its standard scheme.
In 2005 and 2006 over 90% of registered intermediaries used the promotion, prompting paaleads.com to run the offer for a third year.
It says people typically look to reassess their finances in the months of January and February, often with a view to remortgage or raise capital from their property.
Paaleads.com’s standard scheme offers mortgage leads at a fixed price, and gives a regular flow of leads to those advisers who do not wish to spend time updating their requirements or bidding online.
Vanessa Blount, head of paaleads.com, says: “After the launch of our successful online bidding scheme in 2006, we wanted to show that our standard scheme continues to be essential to paaleads.com.
“We therefore wanted to make a beneficial new year offer to those mortgage advisers who prefer to use our standard scheme as a way of acquiring leads.
“Many will benefit from the deal as every lead taken above the monthly minimum of 15 will be half price.
“Participation is not compulsory, but for those who do wish to take up the offer we commit ourselves to handling all the arrangements to simplify the process.
“January is a huge month for internet mortgage business as borrowers seek a better deal as part of their new year’s resolution to get their finances in tip-top shape.
“For mortgage intermediaries who have never tried our leads, this is a great opportunity to put their quality to the test.”