Heritable Bank has appointed Alan Gilmour to the newly created role of marketing director.
Gilmour was previously at Lloyds TSB, where he was responsible for the development and launch of the Lloyds TSB brand following the merger of TSB and Lloyds in 1999.
He will be responsible for both the Icesave and Heritable Bank brands, and the marketing team including Alison Walley, senior marketing manager, and Ian Jackson, the newly appointed savings marketing manager.
Mark Sismey-Durrant, chief executive of Heritable Bank and managing director of Icesave, says: We plan to expand our successful range of products and services throughout 2007 to match our customers needs and our own ambitious business targets.
Alans considerable experience in senior financial services roles is just what we need now to ensure we can go on communicating our offerings effectively in a hugely competitive marketplace.
Gilmour adds: As a marketeer, this role offers an exciting challenge to build the profile of both operations while communicating the groups over-riding aim of providing financial solutions that really meet the needs of the markets in which it operates.”