Bitner has spent the last five years at Bradford & Bingley working across a variety of roles including head of mortgage operations, head of retail mortgages and most recently as director of group partnerships.
He will also be drawing on 15 years of industry experience including Marketplace, Charcol and Rothschild Assurance.
Bitner will be responsible for JRS referral business and will cover equity release, annuity and other related partnerships.
David Cooper, marketing and distribution director at Just Retirement, says: “We are delighted that Bitner has accepted this role.
“His appointment is a testament to our commitment to provide the highest level of support to both existing and future partners. With Bitner’s profile we are confident that he will be a key factor in driving the business forward.”