Bitner has been appointed head of partnership development at Just Retirement Solutions, the distribution arm of the equity release specialist. He will take up his new role on January 12.
Bitner has spent the past five years at B&B and has more than 15 years’ experience in the industry with a variety of organisations.
His former employers include Marketplace, John Charcol and Rothschild Assurance.
He will assume responsibility for Just Retirement Solutions’ referral business, which covers equity release, annuity and other related partnerships.