Consumers feel misled by ads

An online survey by Moneyfacts.co.uk shows 55% of consumers feel they have been misled by an advert offering a headline- grabbing interest rate. The survey also shows that 16% of consumers have made an official complaint about a financial services company. Emma Butler, editor of Moneyfacts.co.uk, says: “The idea of an advert is to lure customers. But there are rules that are supposed to stop consumers being mis-sold financial products.”