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A&L selects Nedstat to streamline e-commerce systems

Nedstat, the European leader in website analytics, has been selected by Alliance & Leicester for a second year to streamline its e-commerce systems.

A&L says Sitestat, Nedstat&#39s flag-ship solution, has enabled it to revitalise the presentation of key financial products and services online, enhancing the company&#39s return on investment from e-commerce, and improving customer service.

Sitestat enables A&L to monitor the movements and trends of its customers online. Real-time reports provide information about how customers are using the site, which financial packages they are choosing and any difficulties they are experiencing during their visit.

Alan Boyd, e-commerce analyst at A&L, says: “We have experienced a range of major benefits following installation of what is a user-friendly technology. We now have total visibility across the site and can easily determine which products are most popular. Using this data we can test specific pages, making alterations based on how many visits they receive and how many of these result in a purchase.

“This sophisticated testing and refinement process is integral to the way we do business online and has increased conversion rates in our application process.”

Tsjerk Kooistra, general manager of Nedstat UK, adds: “There has never been greater pressure on high street banks to improve their online services and differentiate themselves from their competitors. Understanding online customer behaviour is key to enabling banks to gain the edge in a highly competitive market.”


OneSearch Direct completes record 350,000 local searches over year

Electronic local search provider OneSearch Direct has completed a record 350,000 local searches over the last year, as it celebrates the first birthday of its nationwide service in England. Backed by 3i and HBOS, OneSearch Direct says it is now the largest private supplier of local searches in the UK and the company is anticipating […]

Mortgage Next announces key appointments to team

Mortgage Next has announced several key appointments to its team. Jan Herlock has been appointed as regional sales manager providing support to brokers in the South West region and will report to sales director Mal McConechy. Herlock previously worked with Mortgage Express for nine years, where she had responsibility for sales in the South East, […]

Inter-Alliance signs five major mortgage clubs

Inter-Alliance says it has taken another step towards achieving an all-of-market lender proposition by agreeing terms with five major mortgage clubs. The clubs include Mortgage 2000, Pink, TMA, Legal & General and Source. Inter-Alliance says the inclusion of these mortgage clubs is seen as an effective means of securing the best terms for those conducting […]

Enable completes first induction course for ARs

Enable Mortgage & Insurance Network, part of the Skipton group, has completed its first induction course for appointed representatives. The first enable members completed their two-day course in Chichester, West Sussex on June 8. The network says it has courses scheduled right up until regulation day for mortgages. The two-day course covered FSA compliance, product […]

Healthcare regulation amalgamation predicted for Gulf states

While Dubai is leading the way in terms of legislating for expat healthcare in the Gulf, Qatar, Abu Dhabi and others are watching and learning – that’s according to Jelf International’s director of international services, Doug Rice. He believes the pace of change in the Gulf states will continue and that some level of unified healthcare system will be introduced across the region.


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