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Blue Sky

I want to be as famous as Persil automatic,” said Victoria Beckham.

Your vision of where or who you want to be is the greatest asset you have. Without having a goal it&#39s difficult to score. Have you noticed how the cleverest people at school are not those that make it in life?

What you learn at school are facts, known facts, your job at school is to accumulate and remember facts. The more you can remember, the better you do. Some people simply don&#39t have a great faculty for memory.

People who are conventionally clever get jobs on their qualifications (the past). Not on their desire to succeed (the future). They get overtaken by those who continually strive to be better than they are.

What is interesting about Victoria&#39s quote is that she didn&#39t compare herself with George Michael or Mariah Carey; rather she saw the fame of Persil Automatic as her yardstick. Laugh at it as you may, it&#39s this highly original imagination that got her where she is today. As a teenager, Beckham&#39s ambition was not just to be better than her mates or even be a famous singer but to become a world brand. She not only dreamt about it, but wanted it enough to go about getting it. That makes her different from most of us.

As long as the goal is there, there is no limit to anyone&#39s achievement.

Extract from It&#39s not how good you are, it&#39s how good you want to be by Paul Arden


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Market Watch

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Case study – employee engagement platform centralises benefits for higher uptake

Learn how Hastings Academies Trust adopted an employee engagement platform to reinforce unity among new and veteran employees with bespoke branding and segmentation technology. Download the free case study to learn how you too can: Strategically use branding to unite a spread out workforce and reinforce key values among staff Target your message to the […]


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