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BIA launches innovative ad campaign

The campaign which first breaks in the specialist IFA and mortgage media in mid-September features a series of adverts each focusing on a different member and their individual criteria for joining BIA.  The response from the BIA staff member explains why and how the network addresses and solves concerns about these issues.  The adverts also include full details of how to request a free of charge BIA development pack.

 

Martin Banbury, executive chairman of BIA says: “We wanted to illustrate real life practical  case studies of why members have joined our network as well as showcase the expertise we have here.  Recommendations like these are the best kind of advertising for us.” 

 

BIA was overwhelmed by the positive response it received from the members it approached to take part in the advertising campaign.  Coventry design firm, First Image, devised a different advert for the different specialisms of key BIA employees focusing on the four most common issues facing members wanting to join a network: professional indemnity insurance,  saving time, security and business development support.

 

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