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BIA launches innovative ad campaign

The campaign which first breaks in the specialist IFA and mortgage media in mid-September features a series of adverts each focusing on a different member and their individual criteria for joining BIA.  The response from the BIA staff member explains why and how the network addresses and solves concerns about these issues.  The adverts also include full details of how to request a free of charge BIA development pack.


Martin Banbury, executive chairman of BIA says: “We wanted to illustrate real life practical  case studies of why members have joined our network as well as showcase the expertise we have here.  Recommendations like these are the best kind of advertising for us.” 


BIA was overwhelmed by the positive response it received from the members it approached to take part in the advertising campaign.  Coventry design firm, First Image, devised a different advert for the different specialisms of key BIA employees focusing on the four most common issues facing members wanting to join a network: professional indemnity insurance,  saving time, security and business development support.



Insurance clubs may be doomed

There is a system of broker networking that looks to be heading for extinction after general insurance regulation. Insurance clubs, through which brokers group together to share views, ideas and information on the market – and in some cases negotiate deals for themselves with insurance providers – are likely to become less common. In fact, […]

Hamptons International fights sexism charge in court

Merylin Bartley, 37, is suing the firm for £120,000 for constructive dismissal and sexual discrimination. The £40,000-a-year senior sales negotiator alleges that the male-dominated Hamptons office ostracised her when she returned to work after maternity leave. When Bartley originally told her boss Paul Sennet she was pregnant she was told that he had already guessed […]

Government seeks views on warrant enforcement success rate

A consultation paper, Civil warrant performance indicator – information for customers, asks for comments on the proposals and for information that would be useful to customers of the county courts that enforce judgments. The paper suggests a method for evaluating how effectively warrants are executed by the county courts. Warrants are documents issued by courts […]

What will be the position regarding HBOS products and whole of market coverage after M-Day?

The answer to this question lies in the Financial Services Authority&#39s Mortgage Conduct of Business Rules 4.3 which deal with the scope of service provided by firms when advising and selling. The scope of service offered by advisers is defined under three categories: the whole market; a limited number of mortgage lenders; or a single […]

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Health Shield announces strong results

Health Shield, a corporate health cash plan provider, has announced that it has increased gross annual premium income to more than £25m in another year of strong organic growth.


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