The Finance Planning Group has adopted a new style after months of planning and development with an overall objective to grow business for all areas of the group.
The new corporate identity combined with an integrated marketing plan is set to assist the long term growth of the company. It provides a platform to increase awareness and build a proposition to attract new customers.
The business was started in 1999 from a stationary cupboard in West Sussex. The combination of drive, dedication and long hours lead to growth and the establishment of The Finance Planning Group.
With a team of almost 100 people, The Finance Planning Group is about to hit nearly £1bn of mortgage lending as an intermediary. The group offers a full service of financial advice and also surveying.
Terry McCutcheon, chief executive of The Finance Planning Group, says: “Our business is about people, understanding their lives and circumstances sufficiently to assist them in making the right financial decisions.”
He adds: “Just like any organisation we need to keep up-to-date and be sure that we are portraying the business image we want to convey. To date we have grown through hard work and commitment. We have benefited from word of mouth and established ourselves as professionals within the industry. As the group approaches 100 individuals we believe that it is time to invest in a strategy committed to long term growth.”
This new work will provide a spring board for all advisers operating within The Finance Planning Group, in addition to practical tools to assist growth.
The new logo is designed to reflect the values of the organisation by portraying a contemporary consumer focused approach.