Badger chosen as new name for Townends Group

The Townends Group has rebranded as Badger Holdings after an employee competition to find a new name. The Townends Group, parent company to Townends & Regents estate agents, Dot Financial Services and Tyser Greewood, adopted the name after a short list of five options was presented to the board. The name Badger holds significance in the group as it was the name used by managing director Tony Addinall when he set up his first estate agency business in the 1980s. Addinall says: “The introduction of Badger Holdings as the parent brand marks a step forward in the growth of the company and will allow us to continue the development of the business.

“The brand shows a link to the past, whereas the overall look is modern and the accompanying tagline – complete property solutions – indicates the breadth of expertise the company can offer.” Townends has seen significant growth since its launch in 1995 and now comprises an estate agency and lettings and management, land and new homes, surveying, financial service and overseas property facilities.