Advantage develops website

Advantage has made developments to its website, e:lect, by enhancing its functionality and registration process.

e:lect provides online binding decisions, online applications and online kits.

The registration process has been simplified to ensure immediate access to the site, and improved navigation with extra tools such as prompts to remember a users password.

Additional functionality enhancements enable existing decisions to be amended rather than a new one being completed, personalisation of the site for the user, the redesign of the homepage, and further improvements to the calculators including the new home ownership calculators.

Keith Dearling, managing director of Advantage, says: We want to provide the best online service for brokers and packagers and will continue to work on the integration of our systems with our key business partners.

Furthermore, we are determined to be known and recognised as an innovative mortgage lender and this will be achieved partly by listening and acting on feedback we receive from our valued customers.

I thoroughly recommend brokers visiting the site at to benefit from the new enhancements.