Lifestyle Finance joins igroup panel

Mortgage packager Lifestyle Finance has announced an agreement with lender igroup to introduce £20m of mortgage applications monthly, rising to £40m monthly over the next six months.

Lifestyle is investing in a major national and advertising programme to generate business volumes, while igroup will provide fast-track offers and completions, together with marketing and in-house underwriting support.

Mike Worthington, Lifestyle&#39s managing director, says: “Our business growth strategy is to form alliances with a limited number of top sub-prime lenders. Lifestyle&#39s expertise lies in database and call centre marketing to generate bulk mortgage business. Igroup provides ideal business synergy for us, as it can deliver offers and completions very quickly – which is a vital element that our customers are often seeking.”

Bob Sturges, igroup&#39s communications manager, says: “We are delighted to have agreed this alliance with Lifestyle Finance and we look forward to a lasting and fruitful business partnership with them in the future.”