Mortgage packager Lifestyle Finance has announced an agreement with lender igroup to introduce £20m of mortgage applications monthly, rising to £40m monthly over the next six months.
Lifestyle is investing in a major national and advertising programme to generate business volumes, while igroup will provide fast-track offers and completions, together with marketing and in-house underwriting support.
Mike Worthington, Lifestyle's managing director, says: “Our business growth strategy is to form alliances with a limited number of top sub-prime lenders. Lifestyle's expertise lies in database and call centre marketing to generate bulk mortgage business. Igroup provides ideal business synergy for us, as it can deliver offers and completions very quickly – which is a vital element that our customers are often seeking.”
Bob Sturges, igroup's communications manager, says: “We are delighted to have agreed this alliance with Lifestyle Finance and we look forward to a lasting and fruitful business partnership with them in the future.”