Estate agency website on the lookout for brokers

An estate agency website is looking for more mortgage brokers to join its lead generation scheme.

The national website, based in Bromley, allows potential housebuyers to register on the site, which then passes on their details to local estate agents, saving repeat visits.

The site also sends these leads to 120 financial advisers, based in every postcode, each paying about £200 per month.

Managing director Nat Daniels says: “Our brokers are doing three or four cases a week because they are getting solid leads earlier in the process compared to moneysupermarket. We are looking for more brokers to join.”

But brokers remain sceptical of such schemes.

Mark Osland, director of Croydon-based Fidelius, says: “There is certainly a demand from brokers for lead generation that works well, but the quality at that low price per lead tends to be poor, especially when sourced from the internet. Someone seriously looking for a mortgage is likely to look more directly for advice.”