Bradford & Bingley has agreed to be the key sponsor for Shelter – the official charity of The Flora London Marathon – with a £100,000 donation.
The marathon, which takes place on April 13 2003, attracts around 38,000 runners, amateurs and professionals alike.
Shelter is aiming to attract over 1,000 runners, raising more than £1m for its work with homeless and badly housed children.
Bradford & Bingley has agreed to start the first 1,000 runners off with their fundraising by donating £100 to each to help encourage friends and family to support their efforts.
The Shelter team will include 100 Bradford & Bingley members of staff who have volunteered to take part, including chief executive Christopher Rodrigues.
Mike Hammond, community affairs manager at Bradford & Bingley, says: “Sponsoring Shelter as the London Marathon official charity of the year is a further step in our long-standing partnership to help in its vital work with homeless and badly housed people.”
Bradford & Bingley has worked with Shelter for over three years and has just celebrated the first anniversary of its sponsorship of Shelterline, the 24-hour freephone housing advice line.