Abbey launches new ad campaign

Abbey National is launching a new TV advertising campaign starring actor and ex-pop star Martin Kemp.

The aim of the ads is to extend Abbey National&#39s Trade-In offer, which promises to provide customers with a better deal than offered by competitors on their mortgage or current account, or give them £50.

Gary Brown, Abbey National&#39s director of product acquisition, says: “This new campaign builds on the success of our &#39Trade-In&#39 offer which has run since last October. Customers can get a much better deal with Abbey National than with their existing provider.

“On the very rare occasion that the competitor beats us, we&#39ll give them £50 – so they can&#39t lose. This hard-hitting proposition continues this year but with new advertising that takes a fun and engaging look at what might happen if your fantasy came true. We can&#39t make fantasies come true, but we can make life simpler by saving people money.”