Simon Little, equity release consultant at SLConsulting, was quite right in his column last week (Mortgage Strategy November 29) in identifying the three main areas where much work is needed.
Consumer engagement will come about by fostering media relations and promoting the beneficial aspects of equity release.
Product development has slowed due to reduced provider appetite but several major players are now beginning to discuss new ideas with the adviser community.
Last but not least is distribution. This will be the single biggest cause or failure of growth. It will depend on the FSA and IFAs understanding that equity release is a later life planning tool and not a mortgage product.