MI to launch consumer campaign in New Year

Mortgage Intelligence is poised to launch a consumer marketing campaign early in the New Year to raise awareness of the network, enhance its reputation and generate leads for broker members.

The network has hired consumer marketing expert Louise Moir as head of marketing to spearhead the campaign, which will be centred on a new web site, www.mortgage-intelligence.co.uk.

Moir joins MI from retail giant B&Q, where as head of offer for B&Q Direct, she played a key role in the launch and meteoric rise of their now multi-million pound home shopping business.

Sally Laker, managing director at MI, says: “2005 will be the year of the consumer.

“We plan to launch extensive marketing campaigns across the UK to raise awareness and acquire new customers for our members.

“Our strategy will encompass issues and advice driven public relations campaigns as well as advertising and the promotion of specific deals, particularly exclusives.

“Our consumer website will form the backbone of these campaigns, with the site acting as the main destination for many consumers to find out more about our services and to be put in touch with their nearest mortgage expert.”

And Moir says: “It is our aim to continually develop the site into a one stop shop for home movers.

“We are working with various potential online partners to increase traffic and content and will soon provide a new and improved mortgage calculator.

“The partnerships we are aiming to develop will be related to additional 묯ving house쟳ervices, everything from removal companies and packing services to estate agents, solicitors and surveyors.

“The site has been designed to be very clear and easy to navigate, ensuring the whole customer experience is as positive as possible.

“We will have a continually evolving jargon buster, FAQs and mortgage section highlighting some of our best deals and exclusives, to help visitors understand the mortgage industry and answer their questions.”