View more on these topics

MI to launch consumer campaign in New Year

Mortgage Intelligence is poised to launch a consumer marketing campaign early in the New Year to raise awareness of the network, enhance its reputation and generate leads for broker members.

The network has hired consumer marketing expert Louise Moir as head of marketing to spearhead the campaign, which will be centred on a new web site,

Moir joins MI from retail giant B&Q, where as head of offer for B&Q Direct, she played a key role in the launch and meteoric rise of their now multi-million pound home shopping business.

Sally Laker, managing director at MI, says: “2005 will be the year of the consumer.

“We plan to launch extensive marketing campaigns across the UK to raise awareness and acquire new customers for our members.

“Our strategy will encompass issues and advice driven public relations campaigns as well as advertising and the promotion of specific deals, particularly exclusives.

“Our consumer website will form the backbone of these campaigns, with the site acting as the main destination for many consumers to find out more about our services and to be put in touch with their nearest mortgage expert.”

And Moir says: “It is our aim to continually develop the site into a one stop shop for home movers.

“We are working with various potential online partners to increase traffic and content and will soon provide a new and improved mortgage calculator.

“The partnerships we are aiming to develop will be related to additional 묯ving house쟳ervices, everything from removal companies and packing services to estate agents, solicitors and surveyors.

“The site has been designed to be very clear and easy to navigate, ensuring the whole customer experience is as positive as possible.

“We will have a continually evolving jargon buster, FAQs and mortgage section highlighting some of our best deals and exclusives, to help visitors understand the mortgage industry and answer their questions.”


Chancellor shuns calls to raise Stamp Duty threshold

The industry has slammed chancellor Gordon Brown for ignoring calls to raise the lower Stamp Duty threshold from 60,000 to at least 150,000 in his pre-Budget statement last week.Instead the chancellor praised his party’s work, telling parliament that mortgage rates since 1997 had averaged 6.1%, almost half the 11.4% average from 1979 to 1997 and […]

Cartel claims 2004 as most successful year

Cartel Marketing says it has completed its most successful trading year to date by being recognised as one of the UK’s top 100 fastest growing private companies.Amongst its achievements in 2003/2004 was the recruitment of a further 250 staff at its Manchester head office at Exchange Quay, nationwide and Indianoperations.In addition, Cartel has invested in […]

CeMAP Services records 20,000 web hits

CeMAP Services has recorded over 20,000 web hits in its first month.More than 1,000 people have already registered to receive monthly compliance updates from the service launched by the Institute of Financial Services and the Council of Mortgage Lenders.The CeMAP Services website offers visitors the opportunity to post compliance questions to a dedicated team of […]

HBOS predicts 2% fall in house prices in 2005

HBOS is predicting a fall in house prices of 2% in 2005.This slight fall follows nine years of rising house prices when the average home has increased in value by almost 100,000, a 160% increase. Beyond 2005, it expects the market to record modest price increases and affordability to improve, especially for first-time buyers, who […]

Finance is only one hurdle for small developers

The housebuilding market in its current form simply isn’t working. We are completely over-reliant on the biggest players in the industry – the largest nine are responsible for more than 50 per cent of the new homes built in the UK. But there is a reluctance to do more, particularly in this uncertain post-Brexit world. And with […]


News and expert analysis straight to your inbox

Sign up