View more on these topics predicts 170% boom over Easter is urging brokers to cash in on the bank holiday surge as it predicts a 170% increase in mortgage enquiries.

It is wants brokers to keep their lead accounts active and take advantage of the Customer Text Service being offered this weekend.

Easter is a prime time for house buyers to get out viewing properties and subsequently, which generates leads for, traditionally sees a large spike in mortgage searches over the long weekend.

However it says many brokers miss out on this by switching off their lead buying accounts or letting leads go cold by choosing not to call them until back at work on Tuesday.

To help members who keep their accounts switched on over the long weekend, will text intermediaries’ contact details to the customer free of charge and also send a text message to the customer letting them know they can expect a call, further increasing lead conversion rates.

This is in addition to the email that each lead receives once they have entered their details into the advice request form which generates the lead

Last year saw a 170% increase in the number of customers searching for mortgage advice who were not able to be assisted by a local advisor as brokers had turned off their accounts for Easter.

A spokeswoman for Paaleads, says: “Some brokers are sceptical about contacting leads over a bank holiday weekend but by not doing so they’re missing out on this massive seasonal spike in people actively looking for mortgage advice.

“Time is of the essence when it comes to contacting leads and that’s why we send every lead to intermediaries in real time via email and with a free text message so they stand the best possible chance of converting a lead. However, over the Easter weekend brokers may be enjoying the long weekend themselves and reluctant to call hot leads immediately. Equally they may feel, although the customer has actively asked for advice, they may be reluctant to speak to an adviser on a bank holiday.”


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