The firm’s OLP Connect system cuts out the need for advisers to keep checking on their clients’ cases. In-stead, they can go online to correct and update details.
L&G believes the system will save advisers some five and half hours per week because they will not have to waste time chasing up their cases.
Brokers can also apply for up to 40 protection products for their clients simultaneously.
L&G hopes this feature will encourage brokers to look at a wider spectrum of its available products and in turn offer more of these to their clients.
Bernie Hickman, managing director of protection at L&G, says: “This system represents an important investment in making advisers’ lives easier by opening up our back office system.
“For the first time they will be able to log in and monitor the progress of applications without the need to keep phoning us.”
L&G has admitted that this will ultimately lead to it reducing the number of employees required to man its phone lines but says this will only mean it not renewing some temporary contracts.
The system is being rolled out in phases with several companies. Initial users include LifeSearch and Direct Life & Pensions.
Emma Thomson, head of life office relations at LifeSearch, says: “This system gives us greater control by allowing us to work on applications seven days a week. It cuts the amount of administrative chasing we have to do.”