View more on these topics

It’s time to take a look at your brand

The topic of trust in financial services companies was a major talking point at the annual conference of the Financial Services Forum.

Given the events of the past 18 months that have seen the spectacular failures of some banks, it was not surprising to hear that many believe consumers have lost trust in financial institutions.

The general consensus was that trust is integral to the wellbeing of the markets. But what is that trust going to look like? Tesco’s announcement last week that it is to have banks in stores is probably a sign of things to come.

Large, trusted companies currently not well known for financial services may well decide that now is the time to capitalise on consumers’ mistrust of those perceived to have got it wrong.

New brands may well emerge that have previously had no involvement and existing brands will have to think long and hard about their position.

The Financial Services Forum is focussed on marketing and according to many senior marketers, now is a great time to build a brand.

There are fewer competitors, so achieving stand-out campaigns is easier than in a crowded market and it is significantly more cost-effective now given the general slump in advertising spend.

It is clear to me that brand will be just as important in the coming years as it was in the past and those that invest in the downturn will be well positioned for the upturn.


Over a third of consumers never heard of HIPs

Research carried out by OneSearch Direct shows over a third, 34% of consumers do not know what a Home Information Pack is, despite nearly nine out of ten, recognising the need for up front information before buying a property.

No excuse for yet another bailout

So the chairman of the Dunfermline Building Society allegedly says that the Treasury “sacrificed” the long-established mutual.

HML to manage Scarborough Mortgage Services

Scarborough Mortgage Services is to be managed by Homeloan Management following the merger of the Scarborough and Skipton building societies this week.

Globe - thumbnail

Considerations for overseas workers in Germany

With Germany’s strong economic growth leading the eurozone’s recovery, many UK businesses are keen to be part of the success story: recent data shows that there are currently more than 280,000* employees working for a UK-controlled company in the country.


News and expert analysis straight to your inbox

Sign up