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FirstAssist signs white label deal

FirstAssist Insurance Services is to offer white label products including mortgage payment protection insurance through British Insurance.

Under the agreement British Insurance will market the products and FirstAssist will provide underwriting and back office administration.

The range includes monthly pay-as-you-go MPPI as well as insurance covering accident, sickness and in-voluntary unemployment.

Alistair Hardie, managing director of FirstAssist, says: “We have ambitious growth plans and this deal is a significant milestone for us.”

Simon Burgess, managing director of British Insurance, says: “We are looking forward to working with FirstAssist.”


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Image courtesy of Stuart Miles at

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