Consumers to choose broker involvement in advice

Evaluate Technologies has upgraded its EvaluateConsumer sourcing system to allow consumers to set the level of broker involvement they want.

Evaluate has sought market expert advice since the beta version of the system was launched in November to improve upon the proposition.

The EvaluateConsumer v3.1 system now features a revised home page where consumers choose the level of broker service they need, and a simplified facility to compare sourcing results.

It also includes advanced filters to display the results and information that users want.

Despite the system being consumer-facing, the system is aimed at giving brokers additional income as it can be used as a white labelled addition to their websites to generate interest.

It also encourages clients to seek broker advice at any stage of the process.

Julie Speed, national accounts director at Evaluate, says: “Brokers and consumers continue to suffer from mortgage comparison site inadequacies which have resulted in a severe decline in the quality of leads being generated and therefore the individual broker’s ability to convert them.

“Standards must be improved otherwise the industry will continue to suffer and be severely hampered by this strangulation of the market.”

She adds: “Brokers that enable consumers to take a more active role in the process can gain a crucial advantage in the market that exists post-credit crunch.”