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Media Spotlight: Click

By Ori and Rom Brafman

Many people in the mortgage market no doubt wish they could walk into a crowded room and magically connect with everyone immediately, which is why the premise of the book Click is so appealing.

The authors, Ori and Rom Brafman, promise to take readers on a fascinating journey into how they engage with the world around them and offer advice on how to create the perfect environment to make better connections.

But while elements of this book sound like a self-help guide, it’s actually a business book.

It comprises numerous examples of people who have connected through business, socially and online.

The Brafmans break the book down into a list of factors that contribute to an increased possibility of connection. These include vulnerability, proximity, resonance, similarity and environment.

It starts with a story about two people who met at a conference in California and hit it off straight away. Paul was giving a presentation and said something Nadia disagreed with, one drink led to another and within a few months Paul had proposed.

This story sets the tone of the book, which is scattered with positive tales of random encounters that always result in a happy ending.

There are a lot of informative and interesting observations about how and why people click, but disappointingly it doesn’t give that many practical tips on how to click.

But after reading the book, I didn’t feel like I had any insight into how to form better connections with others or any new skills to use.

The authors highlight interesting examples of situations where people have unexpectedly connected but much of what they talk about can be explained simply by them having common interests or outgoing personalities.

There are details of connections people have made through having the same or similar names. It gives the example of Kelly Hildebrandt who searched online for people with the same name as her. She found a male version of Kelly Hildebrandt and within a year they were married.

Maybe I’m a cynical Brit, but many of the scenarios the Brafmans offer seem to display characteristics of the American personality, especially those from California where the authors live.

I think the American culture is generally more positive and friendly so I’m not sure if many of the examples given translate well to a UK readership.

Click touches on a few scientific studies to explain why people randomly connect but it reads more like a self-motivational speech than an informative guide of how to be more confident and connect with others.

Click could easily be condensed to half its size and some of the examples scrapped. Too often they you feel like you are reading the script for a romantic comedy rather than a business book.

The book makes for some good light reading, but it’s disappointing that it doesn’t reveal any insights or secrets on how to click with others.

But perhaps the reason it doesn’t do this is because, as the book admits, connecting with someone is magic and although you can place yourself in the right setting, have the right personality and same interests, it often cannot be explained why some people click and others don’t.

Review by NATALIE THOMAS

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