InterBay Funding, the UK’s new commercial lender, has appointed Anna Bennett as marketing manager.
The new lender, which launched in the UK last week, is backed by US company BayView Financial. Bennett joins the new team, which has headquarters on the South Coast, and brings over six years’ experience of mortgage marketing.
Bennett will head up the UK marketing effort, working closely with InterBay team to deliver InterBay’s business proposition.
She joins InterBay after six years with lender GMAC-RFC where, as marketing communications manager, she led both in-house and agency teams and was responsible for public relations, advertising, direct marketing and brand management.
Andy Murray, general manager for InterBay, says, “We are delighted to welcome Anna Bennett to the InterBay team. Anna brings a proven track record and will be a major asset as InterBay grows.
“This is an exciting time for InterBay and we have the best team of people we’ve ever had. We are dedicated to succeeding in the UK market and we have the financial strength, the sales and marketing skills, and the vision for a long-term commitment.”
Bennett says, “InterBay is combining its US expertise with a team of UK mortgage professionals who have a wealth of mortgage market experience.
“I’m delighted to join at the beginning of what will be a successful and fun business. As a marketer, I look for a strong story to sell – InterBay has this.
“They bring a fresh approach to the market with innovative fee-free commercial mortgages, all backed with superb intermediary support.”