GMAC-RFC Partners is launching a marketing award for its packager partners with the first prize of a meal at a top restaurant.The award has been designed to give GMAC-RFC partners the opportunity to show off their marketing skills and go the extra mile to market Partner products. Helen James, senior packaging executive at GMAC-RFC, says: “As this product range is being taken to market by our partners and not us, their marketing campaigns are vital to the success of the range and this quarterly award is designed to recognise this.” The winning marketing team will have to show innovation, creativity, and quality and ease-of-use of marketing materials. In addition, the advertisement will need to be fully compliant with the Treating Customers Fairly initiative and promote fair and responsible lending. James adds: “This is a great opportunity for our partners’ marketing staff to receive a prestigious award from a top 10 lender, coverage in the trade press and recognition that we value their support.” To enter, contestants need to send examples of their marketing material or latest campaign used to promote the Partner range by July 10. Entries will be judged by a panel with the winner being announced by July 19. Simon Snape, head of products and marketing at The Finance Centre, says: “We do a lot of dual marketing and work in partnership with all our lenders, and I think this is a good idea to encourage compliant advertisements in a controlled environment.”
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The Finance Centre is waiving its fixed rate 99 application fee on all Scottish remortgages and house purchases. This means customers do not pay for valuations on the property or subsequent referencing charges. To qualify for these savings, brokers must process their application through TFC’s online system, Track.
The Financial Services Authority has appointed Mark Rothery as chairman of the Smaller Businesses Practitioner Panel. He succeeds Ruthven Gemmell who, having served a two year term as chairman – stands down and assumes the role of deputy chairman for one year. Rothery is chief executive of the Ancient Order of Foresters Friendly Society. The […]
Partnership Home Loans, a sister company of Partnership Assurance, has become the 15th provider to join The Exchange online equity release quotation service on the Exweb portal.
Guaranteed and Genesis Home Loans has launched a range of sub-prime products funded by Rooftop Mortgages. The exclusives are all two year fixed products based on the current Rooftop core range, but with a reduction in the rates. There are seven products available in total, with six of these being residential, split between full status […]
By Denise Wond, Marketing Relationship Manager, Royal London We’ve heard a great deal about Generation Rent in recent years but what does it actually mean for consumers and advisers and has the face of the typical renter changed? The picture is certainly more diverse than it used to be Homeownership has fallen to 64 per […]
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