Bristol & West Mortgages has refreshed its look to reflect the improvements which have been made to its products and services.
The new look retains some elements of the previous brand but has been
refreshed, updated and made more contemporary. The style also introduces a slightly amended logo.
The intermediary lender has undergone significant change over the past year
following the appointment of Roland McCormack as managing director.
The new senior management team has put in place a delivery programme that
focuses on improving the most critical service areas for intermediaries and
Mark Howell, head of marketing, B&W, says: “The new management team has delivered a significant service improvement in the past 12 months and customer feedback tells us we have addressed the right areas so far.
However it’s about ensuring that we don’t stand still in such a fast moving and challenging market such as ours.
That is why continuous feedback is important to us, and with the introduction of service cards at the beginning of the year proving so successful, we have been able to act on the invaluable feedback received so we can continually improve our service.
The changes to our look reflect both the professional and people focussed
nature of our business, but also the change is timely, as it reflects the
evolution in products and service that we provide to our customers.
This is not just via our processing teams, but through one of the largest UK
mortgage sales forces and through the quality of our communications such as Experti and the innovative products we offer such as first start for first-time buyers.
As our parent the Bank of Ireland sees the UK market as an important part
of its future growth strategy, intermediaries can be confident that we will
be investing further to ensure we develop even sharper products and
services to give their customer’s a first-class proposition and support.”