With Christmas just around the corner, The West Bromwich, in partnership with the Mercian Trust, is donating 10,000 to support local community seasonal fundraising activities.
Among the beneficiaries throughout the region are the Phoenix Singers, who will perform a fundraising concert in aid of St Marys Hospice at the Adrian Boult Conservatoire in Birmingham at 4.30pm on Saturday December 17.
Since its foundation 10 years ago, the 70 voice mixed- choir has raised over 20,000 for several worthwhile causes including cancer and kidney research appeals.
The West Brom is working with the Birmingham Mail Charity Trust to sponsor the design and production of 10,000 Christmas cards, which are to be sold to raise money for the Birmingham Childrens Hospital, a facility with both a national and international reputation for its care and treatment of children.
Other beneficiaries include the sponsorship for the Variety Club who have organised a special Christmas trip for local children down the Severn Valley Railway on Monday December 12.
This Sunday December 4, the society is also supporting a Santa run in Newtown Shropshire, in which over 3,000 Santas from across the world will run a 4.5 mile course in aid of Dial-a-Ride, a local charity that provides transport for elderly people in the town.
Roger Smith, group development director at the West Bromwich, who himself will be running in the Santa run this Sunday, says: Christmas is a wonderful time of year, which gives us all an opportunity to focus on those in need. I am delighted that the West Brom, together with its partners the Mercian Trust, will be able to sponsor so many events, all of which will raise substantial sums of money for so many worthwhile causes.