Kensington launches marketing toolkit

Kensington has launched a marketing toolkit for intermediaries wanting to achieve the best results for their business.

Put together by Kensingtons expert team, this simple guide to marketing has been designed to help intermediaries promote themselves whilst adhering to the rules set by the Financial Services Authority.

In an easy to read format, the toolkit is split into three following sections. The first is compliance, outlining the most important rules and regulations in relation to advertising and marketing, as set out in the Mortgages Conduct of Business Sourcebook. The second is Treating Customers Fairly and explains the rationale behind the FSAs TCF philosophy.

Thirdly, it is about marketing and gives an overview of the promotional aspects of marketing to help intermediaries sell more products and ultimately build their business.

Alison Hutchinson, managing director of Kensington, says: In this competitive market, effective marketing is increasingly a key factor in the success of any business. Following the success of Kensingtons Business Fitness programmes which supported many intermediaries through the implementation of regulation we have had numerous requests to extend our guides into other areas.

We are delighted to launch our marketing toolkit offering practical tips on improving the effectiveness of intermediary marketing, a critical activity in this increasingly competitive world. This guide aims to help intermediaries take a fresh look at their marketing, particularly following M-day where procedures for compliance have been greatly tightened.