GE launches First National deals with em-, TFC and Mortgage Times

GE Money Home Lending has launched a selection of First National deals with three packagers – em-, TFC Homeloans and The Mortgage Times Group. The products include nine price points, three for each packager, that create a more competitive offer and further demonstrate the company’s dedication to the branded lending sector.

The em- product includes a two-year first-time buyer discount at 5.94%. The TFC one includes a two-year first-time buyer fixed at 6.24% and The Mortgage Times Group product includes a two-year ultralight fixed at 5.69%.

The exclusive deals will give borrowers and advisers more options in product choice. The offers have been carefully designed in conjunction with em-, TFC and The Mortgage Times Group in order to respond to specific requirements identified in the market.

Judith White, national sales manager of GE Money, says: “We work closely with our branded lending partners to provide exclusive products designed to make their offer the most appealing for their brokers. In a marketplace where lender products are available via thousands of intermediaries, an exclusive product gives the intermediary organisation an extra edge.

“We successfully launched our branded lending relationships with em-, TFC and The Mortgage Times Group earlier this year, and these exclusive deals demonstrate the company’s ongoing commitment to the initiative.”

Simon Mouncher, operations director at em-, says: “As we continually look to provide the best possible service for our valued broker community we are delighted that em-homeloans can offer these fantastic products in partnership with First National. When coupled with our free valuation, no application fee offer, we are certain that brokers and end clients will significantly benefit from the creation of such exclusives.”

Simon Snape, head of products at TFC Homeloans, says: “In such a competitive market place, exceptional service and delivery are often the deciding factors in a choice of lender. As First National provides TFC Homeloans with enhanced product rates the branded proposition becomes even more attractive, particularly with regard to the first-time buyer rates.

“At TFC Homeloans, we believe branded lenders will continue to play a key role in the distribution of specialist products. With access to First National’s rigorous affordability calculator, we can assist more and more customers, particularly first-time buyers, to obtain loans which would otherwise be unavailable to them.”

Christopher May, director of The Mortgage Times Group, says: “We have formed a strong bond with First National this year. As a branded partner, we control the process and can produce offers onsite. We have a team which is specifically targeted to satisfy offer conditions within a tight time frame. We find First National’s affordability calculator to be fair and its tolerance towards applicants without substantial deposits first class. We have found the two-year fixed rate market to be the most productive for us this year and these latest exclusives are a straight rate improvement over its core products.”