Internet leads to be rolled out across rest of UK

Moneysupermarket.com is offering its lead-forwarding service to IFAs and mortgage intermediaries in Scotland and Northern Ireland, following the scheme&#39s success across England and Wales.

The Professional Adviser Alliance forwards leads to specific IFAs, each of whom has a postcoded territory. Moneysupermarket.com found that its existing network of 150 partners was generating over 150 qualified mortgage leads every day in May 2002.

This adds up to over 54,000 leads a year, worth an estimated £6.2m in commission, a figure it expects to increase dramatically in 2002 as it signs more partners to their network.

The PAA&#39s expansion into Scotland and Northern Ireland will increase the number of territories available to intermediaries to 350. Moneysupermarket.com has recently signed mortgage channel Moneyquest to its existing network of partners, which includes BTOpenworld, thisismoney.co.uk and Ask.

Stuart Glendinning, mortgage director at moneysupermarket.com says: “The internet is a phenomenal research tool and we have overwhelming evidence to show that the public is logging on in their masses to research mortgage deals on the net and now via digital TV.

“However, the public is simply not ready to apply for a mortgage online, they want advice. There is still a huge under-exploited opportunity for intermediaries around the country to service those consumers using the internet.”

Simon Nixon, chief executive officer at the PAA, adds: “By selling the PAA its surplus leads, advisers can make incremental revenue from their website, from enquiries that would otherwise be empty opportunities.”