Internet Insite

After my first visit to south Wales (Mortgage Strategy March 15), I had an email from a broker in Swansea. Inter City Finance wasn&#39t sure whether to be miffed, disappointed or relieved that I hadn&#39t reviewed its site. Ever one to please, I thought I would make a return visit but this time just to Swansea. Can&#39t say I&#39m impressed. Select Mortgages doesn&#39t offer much and nor does Mortgage Solutions Swansea. As for Inter City Finance, there&#39s more here but the site doesn&#39t make it easy to find and that broker probably wishes he hadn&#39t emailed me.

If you want to recommend a broker website for me to include in my reviews, email the website address to me at mortgage.strategy@centaur.co.uk

Select Mortgages

www.selectmortgages.net

The promise on the far too long homepage is: &#39Saving you time and money. We pride ourselves on achieving this for you.&#39 But there isn&#39t much fulfilment of this promise in the website itself. Click on &#39introduction letter&#39 and while a nice letter does come up, it&#39s overlaid by a pop-up screen saying: &#39Didn&#39t find what you want? Try these sites,&#39 with a whole bunch of alternative sites from the Select group covering mortgages, loans and insurance. Found what I want? I haven&#39t even had a chance to look yet! The same happens when you click on &#39terms of business&#39. The other pages in the menu bar may be marked mortgage, remortgage and loan but they are really just enquiry forms with no information at all.

Mortgage Solutions Swansea

www.mortgage-advice-wales.com

The homepage here is a tad too long – it would be much better to make it fit into a single screen without having to scroll down – but it does include a matter-of-fact explanation of what the company does. Whether you do this or go for a pithy strapline, you still need to fulfil the promise that you&#39re making to the site visitor. For example, it&#39s good to talk about satisfied customers but testimonials to back this up say so much more. The navibar only has three options – click on mortgages and you get some basic information on mortgage types plus an addition to the navibar listing various customer types. Looks promising – except each type, from first-timer to buy-to-let, brings up the same enquiry form. Nice web address, though.

Inter City Finance

www.intercityfinance.com

Wading through the site, I found the words: &#39You won&#39t find loads of useless information on this site.&#39 Now there&#39s a challenge. So ignoring the photo of the owl, I waded again. Loads of information? Er, yes. Useless? Well there&#39s all that text about &#39who we are&#39 and &#39what we do&#39 and &#39why come to us&#39 – including information about the company&#39s &#39considerable&#39 costs which as a prospective customer I couldn&#39t give two hoots about (perhaps the owl does?). I had trouble finding useful and well laid out information in the main site although there&#39s always the inserted Moneysupermarket pages. And if you want to get visitors to tell a friend about your site, a good tip is to spell out the web address correctly in the email message panel.