Equifax has appointed Kirk Dobie as head of marketing services.
Dobie moves from Experian and will be the driving force behind Equifax's direct marketing expansion.
He began his sales and marketing career with AC Nielsen before moving to Experian in 1989. He performed a number of sales and marketing roles in the micromarketing division at Experian, before becoming a director in 1995 and finally being promoted to sales andmarketing director in 2000.
Michael Shannon, group executive of Equifax Europe, says: “Dobie will be an invaluable asset to the ongoing development of Equifax's marketing services division. He brings with him a wealth of experience which together with a high level of commitment and enthusiasm, will direct and support the sales team as it continues to develop new and existing markets as well as promoting Equifax's range of innovative direct marketing products.”