Equifax appoints head of marketing

Equifax has appointed Kirk Dobie as head of marketing services.

Dobie moves from Experian and will be the driving force behind Equifax&#39s direct marketing expansion.

He began his sales and marketing career with AC Nielsen before moving to Experian in 1989. He performed a number of sales and marketing roles in the micromarketing division at Experian, before becoming a director in 1995 and finally being promoted to sales andmarketing director in 2000.

Michael Shannon, group executive of Equifax Europe, says: “Dobie will be an invaluable asset to the ongoing development of Equifax&#39s marketing services division. He brings with him a wealth of experience which together with a high level of commitment and enthusiasm, will direct and support the sales team as it continues to develop new and existing markets as well as promoting Equifax&#39s range of innovative direct marketing products.”