Sun pumps up volume

Sun Bank&#39s service was pushed to breaking point this summer after a 300% surge in applications in under three weeks, Paul Howard, director of sales and development, confessed last week, writes Harriet Williams.

Howard told delegates: “To say our service was stretched would be an understatement. The costs of managing loss leaders are very significant. Over the summer we incurred quite phenomenal additional costs in terms of extra staff to deal with the volume.”

Howard told the conference that lenders should plan for business increases and balance marketing with operational capacity to smooth out business peak and troughs.