Process rethink plea

Platform Home Loans says that lenders must reassess their procedures for marginal prime/sub-prime applications with service to brokers in mind, writes Helen McCormick.

Jeremy Duncombe, Platform&#39s head of sales, told delegates that lenders must see that delivering good service was as important as high productivity.

Duncombe says: “Lenders must deliver a satisfactory message, not a conveyor belt. Lending is not just about price. Don&#39t turn lenders into glorified call centres. If you offer good service, business will always come through. Service is paramount to brokers when talking to their clients, so your service to brokers should be equally important.”