Park Row Group fuels recruitment drive with lead generation schemes

Park Row Group aims to recruit 50 advisers to support its rapidly expanding lead generation programme.

The national financial advice group is developing new business opportunities through lead generation partnerships and is now generating around 5,000 leads every month which are fed directly to advisers at Park Row Associates and Park Row Independent Mortgages.

In its latest partnership deal, Park Row has set up one of the largest lead generation schemes in financial services in the UK with Smart Media Services and established its position as the leading lead generation partner in the IFA sector.

Under the exclusive deal with Smart, Park Row is offering a dedicated mortgage advice and search service to prospective homebuyers through www.smartnewhomes.com and www.smartestates.com. Smart&#39s online service covers 60% of the new build market and the scheme is expected to generate initially 3,000 advice enquiries per month, increasing to over 4,000 per month.

Mike Convey, managing director of Smart Media Services, says: “The Smart philosophy has always been to offer maximum convenience and choice to our customers. Our site functionality and marketing is designed to attract the optimum number of active homebuyers and offering independent advice on mortgage selection is an important part of our service. Park Row&#39s focus on quality service and their ability to process the high number of enquiries we generate mean they are the ideal partner.”

Park Row&#39s lead generation schemes are supported by internal service controls and standards ensuring that all leads are efficiently tracked and managed. The group has also set up an internal lead generation training programme to help advisers service and look after leads more efficiently and provides specialist support to advisers on all channels in the mortgage market, including new build, prime, sub-prime, buy-to-let.

J-P Wilkins, operations and marketing director at Park Row Group, says: “At Park Row we are focusing on lead generation as a key part of our business strategy in attracting new recruits and increasing productivity. National lead generation schemes have dramatically enhanced our adviser proposition and have been fundamental in the rapid increase in new recruits in recent months.

“With the standards and systems we have in place we are confident of delivering a value added service to any organisation that is looking to develop financial advice enquiries on a national or regional basis. The new deal with Smart means that we can support even more advisers with leads and we are already talking to a number of people about opportunities in both the financial planning and mortgage advice businesses on this basis. With this deal we now generate over 5,000 enquiries a month. This makes us a market leader in lead generation and is good news for all our advisers.”