Aldermore has launched an online interaction service which allows customers to rate and review products as well as participate in question and answer sessions.
The lender says the launch of the system makes it the first bank to offer a full customer interactive service and allows customers to track and follow products before making a selection as well as communicating with Aldermore experts.
Aldermore chief operating officer Paul Myers says: “Ratings and Reviews have been around for some time now for online shopping however, this is the first time a bank has launched these communication channels which sees a real step-change for the banking industry.
“We constantly strive to offer a different, more integrated banking experience, which puts the customers and their feedback at its heart. We want customers to be able to make choices based on real-world information, including the views of other customers and their experiences of Aldermore’s product and services.”