View more on these topics

Title Deed: UX Mortgages

“Our first company was founded in August 2002 and concentrated on buy-to-let properties,” says Daljit Sandhu, director of UX Mortgages.

At that stage, the idea of setting up a mortgage company was somewhere in the founders’ subconscious and they had not made any plans to launch a lender. When thinking of a company name, they wanted something property-related, modern and, as they planned to concentrate on investing in cities, reflective of city life. Hence Urban Exposure.

“It was only when we decided to go ahead and set up the mortgage side of the business in January 2005 that we realised we needed to bridge the organisations,” says Sandhu. “But we also wanted to give our start-up an independent identity so we went with the simplest concept which was to abbreviate the name Urban Exposure to ‘UX’ and add ‘Mortgages’.”

UX Mortgages specialises in niche products for the buy-to-let market. By using an abbreviated version of Urban Exposure, the directors wanted their company to be seen as innovative and branching out into associated products while keeping the connection with the original firm and its known expertise in the property sector.

So UX Mortgages was able to build on an existing brand and its name represents an independent company that still has ties with an established firm.

Recommended

Swift appoints finance director

Swift Group has appointed Amanda Brooks as finance director. Brooks joins Swift following a career at Inchcape, the automotive distribution and retail group, where she was group financial controller. While at Inchape, Brooks held a number of senior positions including non-executive director for Inchcape Motors, the importer of Toyota, Lexus and Suzuki vehicles in Singapore […]

Consumers seem optimistic about Blair’s departure

The Nationwide consumer confidence index rose nine points in May, reaching its highest level in 18 months.Confidence rose most sharply in the week that interest rates increased and Tony Blair announced his departure date from Downing Street.The expectations index, charting people’s sentiment about their future financial situation, rose by six points to 97 in its […]

Brokers, prepare for more complaints

Brokers boast about never receiving complaints, but the FOS’ latest review shows they are rising. So it’s best to prepare for the worst and record everything from now on, says Rob Griffiths

Lib Dems warn more could struggle

The Liberal Democrat Party has warned that more than the predicted one million home owners may be affected by rising mortgage rates.Its warning follows research by Mortgage Advice Bureau that up to one million home owners could get a financial shock when their two year fixed rate deals run out and they are put on […]

Passport - thumbnail

Thinking of expanding overseas?

Whether you’re a small company or an established larger employer, expanding overseas into emerging markets can be an extremely attractive prospect for growing your business. However, with this comes a duty-of-care requirement to any staff based overseas.

Newsletter

News and expert analysis straight to your inbox

Sign up