Norwich Union has launched a consumer print and broadcast advertising campaign for its equity release proposition.
This campaign actively encourages all consumers to take advice on their retirement finances prior to considering equity release.
The campaign was first aired on Channel Five and will be rolled out across all terrestrial commercial and selected satellite channels.
Elizabeth Boardall, head of marketing at Norwich Union post retirement products, says: We are delighted to have launched this fantastic campaign and are confident it will encourage potential customers to consider equity release as an additional source of income in retirement.
As the market leading provider in the sector, we recognise the important role that intermediaries have to play in the equity release process.
“While equity release may not be right for everyone, the campaign will encourage potential customers to seek the advice of their financial adviser, in addition to speaking to Norwich Union.
We are sure this new campaign will help boost the level of consumer understanding and eventually take up of this product over the long term.