ING available through mform.co.uk

ING Direct is now offering its products via mform.co.uk.

ING Direct is one of the first lenders to offer online mortgage applications directly through mform.co.uk.

Mortgage customers also have the option to link directly to the customer service teams at Reading-based ING Direct also.

Francis Ghiloni, marketing and business development director at mform.co.uk, says: “We are delighted to welcome ING Direct to our range of mortgage providers, and especially its pioneering online link.

“Mortgage applications have lagged behind other financial products in the rush to move online, but that is now changing, and our link with ING Direct will help to speed up the process for mortgage applicants as well as make it less stressful.

“This further strengthens our offer to customers and is an endorsement of our innovative business model.”

Des McDaid, head of marketing communications at ING Direct, says: “More and more people are using the internet to research the best mortgage deals and sites like mform.co.uk show the true cost of a mortgage provide transparency in a market which is unnecessarily confusing.”