The Yorkshire is the first company in the UK to pay for a guide dog puppy through its first year of life from the donation of mobile phones. Over 1,500 old phones have been begged from the Societys staff and customers to achieve this fantastic result.
The campaign to buy a guide dog from old mobile phones was spearheaded by Debbie Hill, the Societys retail support manager, who has relentlessly hounded branch and head office staff to maintain the momentum of phone collection.
Hill says: I knew it would be a challenge to collect 1,500 phones, but it was for such a good cause I decided it was certainly worth a shot. I am absolutely delighted, and staggered, that we have managed to reach our target in just over four months. I think it demonstrates that mobile phones are very much a fashion accessory, which many people change as regularly as their seasonal wardrobe.
The next stage is for the charity Guide Dogs for the Blind to allocate a puppy to Yorkshire Building Society, which is likely to take around 12 weeks. The Society will then be able to choose a name of the puppy and watch it through its first year of training.